In reading two conflicting opinions about the value of Twitter, I’d like to add a few words to the argument. In last Sunday’s New York Times, David Carr’s piece Why Twitter Will Endure makes a compelling point that Twitter is now part of the internet’s piping; the 140 character update is a standard, much like [...]
Entries Tagged as 'Marketing'
Understanding and Misunderstanding Twitter
January 6th, 2010 · No Comments · Marketing, My Blog Articles, Real-Time Web, Trends
the second coming of @
September 14th, 2009 · 1 Comment · Marketing, My Blog Articles, Trends
One of the rotating ads on the NYTimes home page today is promoting Air France deals to Europe using an @ sign.
When I first noticed the AirFrance placement on the front page of the Times I thought, “Wow, I’m going to blog this Air France ad as being progressive on two fronts.”
1. AirFrance is [...]
Tags:real-time internet·Trends
Twitter Marketing Currency: Apples and Pastries
July 21st, 2009 · 1 Comment · Marketing, My Blog Articles
Getting into Twitter’s trending topics provides superfast viral marketing exposure. Two recent promotions worth mentioning:
today’s July 21 Starbucks free pastry day (Here’s the Mashable link to show the huge spike in Twitter traffic)
Moonfruit (small UK development shop) 10 MacBook Air giveaway in early July, picked up in the Wall St Journal which took them from 400-47,000 followers in a week
The operative [...]
Tags:Trends
RevTwt: Twitter Advertising Network
June 26th, 2009 · No Comments · Advertising Networks, Marketing
RevTwt, formerly TwtAd, is Twitter advertising network which covers over 20 million followers. They compensate advertisers with classic CPC (”cost-per-click”) advertising, CPA (”cost-per-action”) and what they call CPT (”cost-per-thousand”). CPT allows members with a minimum number of followers to receive a fixed fee for holding an ad for 72 hours in their Twitter timeline.
RevTwt’s FAQ [...]
FlockToMe: Get Followers Via Interest Groups
June 18th, 2009 · No Comments · Get More Followers, Marketing
FlockToMe is a newly launched app whereby members auto-follow each other based on interests. It’s a great concept for Twitter over random auto-following as presumably the followers that are picked up tweet about the same topics. They have a nice filter which makes suggestions of related keywords. For instance, typing in #discount brings up #discounttravel, [...]
Tags:app·get followers·Marketing
TweepMe: Get Followers
June 12th, 2009 · 4 Comments · Get More Followers, Marketing
TweepMe is a premium paid marketing service that gives a user automatic followers from the TweepMe constituency. It costs between $10.95-$12.95 and its Google AdWords ads claim this will bring in 5,000 followers. The Twitter elite would look down on such a service, given the holy grail is to follow 10 people and [...]
SuperChirp: Premium Paid Tweets
June 8th, 2009 · No Comments · Apps, Marketing, Premium Tweets
SuperChirp is a newly launched app for adding subscription revenues to a Twitter stream. Michael Arrington gives them a great review in Techcrunch.
I think it’s a bit too early for SuperChirp. The stream they give as an example is Britney Spears. Celeb-related tweets might inspire someone, but I doubt it would [...]