In reading two conflicting opinions about the value of Twitter, I’d like to add a few words to the argument. In last Sunday’s New York Times, David Carr’s piece Why Twitter Will Endure makes a compelling point that Twitter is now part of the internet’s piping; the 140 character update is a standard, much like [...]
Entries Tagged as 'My Blog Articles'
Understanding and Misunderstanding Twitter
January 6th, 2010 · No Comments · Marketing, My Blog Articles, Real-Time Web, Trends
will Teen use skyrocket on Twitter? yes, in class
November 5th, 2009 · No Comments · My Blog Articles, People, Real-Time Web, Trends, Twitter Content
After reading endless posts on Facebook dwarfing Twitter daily, including Techcrunch today, this lesser distributed article about Twitter in the classroom from InsideHigerEd prognosticates the power of Twitter over Facebook for creative use in classrooms.
Specifically, as students get more savvy with Twitter, one can imagine professors creating a hashtag for commenting during their class.
The overriding [...]
Presto! Firehose deals, Twitter now infrastructure :)
October 22nd, 2009 · No Comments · My Blog Articles, Real-Time Web, Trends
Chapter 2 of the Real Time Web was announced late yesterday as both Google and Microsoft have closed real time firehose search deals with Twitter. These deals put Twitter in the enviable position of being a real-time infrastructure play, whereby they can specialize in the collection of data and other companies can do the [...]
the second coming of @
September 14th, 2009 · 1 Comment · Marketing, My Blog Articles, Trends
One of the rotating ads on the NYTimes home page today is promoting Air France deals to Europe using an @ sign.
When I first noticed the AirFrance placement on the front page of the Times I thought, “Wow, I’m going to blog this Air France ad as being progressive on two fronts.”
1. AirFrance is [...]
Tags:real-time internet·Trends
Is Twitter down? Yes or No
August 6th, 2009 · No Comments · My Blog Articles, Resources
There’s a very simple site to find out if Twitter is down (or if it’s just you).
istwitterdown.com
Simple, no ads, just a yes or a no. Great.
Twitter Too Shallow; The Billions Lie Deeper
July 29th, 2009 · 1 Comment · My Blog Articles, Real-Time Web
Twitter has made two recent moves in the past week toward clarifying itself to the public:
Twitter 101 for Business
New Twitter Home Page with Trending Topics
Reading between the lines, these moves are on a macro level, and it’s confusing to me how they can be of practical benefit to Twitter currently. They do address a fundamental [...]
Twitter Marketing Currency: Apples and Pastries
July 21st, 2009 · 1 Comment · Marketing, My Blog Articles
Getting into Twitter’s trending topics provides superfast viral marketing exposure. Two recent promotions worth mentioning:
today’s July 21 Starbucks free pastry day (Here’s the Mashable link to show the huge spike in Twitter traffic)
Moonfruit (small UK development shop) 10 MacBook Air giveaway in early July, picked up in the Wall St Journal which took them from 400-47,000 followers in a week
The operative [...]
Tags:Trends
The Case of the Vanishing Medium
June 27th, 2009 · 1 Comment · My Blog Articles
A long long time ago, in 1996, I read an article in the Wall St. Journal entitled “The Case of the Vanishing Medium: Perpetrator is Large”. It was all about how medium was no longer marketed to consuming Americans, and had instead been replaced with large, extra-large, super-size, grande and big gulp. It was an [...]
Tags:real-time internet·Trends
Super Cool Graphic: History of Twitter
June 22nd, 2009 · No Comments · My Blog Articles
Awesome graphic on the history of Twitter, micro-blogging, etc. Credit goes to Manolith for the image.
Oprah > Twitter; we know this, it’s ok
June 5th, 2009 · No Comments · My Blog Articles, Real-Time Web
Nicholas Carlson of Alley Insider writes The Case Against Twitter, By The Numbers, a good paradox piece which points out the difficulties Twitter has in retaining mainstream users.
Carson points out he is pro-Twitter personally, and then raises questions on the abandonment stats:
10% - The percentage of users that account for 90% of all Twitter messages, according [...]