In reading two conflicting opinions about the value of Twitter, I’d like to add a few words to the argument. In last Sunday’s New York Times, David Carr’s piece Why Twitter Will Endure makes a compelling point that Twitter is now part of the internet’s piping; the 140 character update is a standard, much like [...]
Entries Tagged as 'Trends'
Understanding and Misunderstanding Twitter
January 6th, 2010 · No Comments · Marketing, My Blog Articles, Real-Time Web, Trends
will Teen use skyrocket on Twitter? yes, in class
November 5th, 2009 · No Comments · My Blog Articles, People, Real-Time Web, Trends, Twitter Content
After reading endless posts on Facebook dwarfing Twitter daily, including Techcrunch today, this lesser distributed article about Twitter in the classroom from InsideHigerEd prognosticates the power of Twitter over Facebook for creative use in classrooms.
Specifically, as students get more savvy with Twitter, one can imagine professors creating a hashtag for commenting during their class.
The overriding [...]
the second coming of @
September 14th, 2009 · 1 Comment · Marketing, My Blog Articles, Trends
One of the rotating ads on the NYTimes home page today is promoting Air France deals to Europe using an @ sign.
When I first noticed the AirFrance placement on the front page of the Times I thought, “Wow, I’m going to blog this Air France ad as being progressive on two fronts.”
1. AirFrance is [...]
Tags:real-time internet·Trends
Twitter Marketing Currency: Apples and Pastries
July 21st, 2009 · 1 Comment · Marketing, My Blog Articles
Getting into Twitter’s trending topics provides superfast viral marketing exposure. Two recent promotions worth mentioning:
today’s July 21 Starbucks free pastry day (Here’s the Mashable link to show the huge spike in Twitter traffic)
Moonfruit (small UK development shop) 10 MacBook Air giveaway in early July, picked up in the Wall St Journal which took them from 400-47,000 followers in a week
The operative [...]
Tags:Trends
The Case of the Vanishing Medium
June 27th, 2009 · 1 Comment · My Blog Articles
A long long time ago, in 1996, I read an article in the Wall St. Journal entitled “The Case of the Vanishing Medium: Perpetrator is Large”. It was all about how medium was no longer marketed to consuming Americans, and had instead been replaced with large, extra-large, super-size, grande and big gulp. It was an [...]
Tags:real-time internet·Trends
Oprah > Twitter; we know this, it’s ok
June 5th, 2009 · No Comments · My Blog Articles, Real-Time Web
Nicholas Carlson of Alley Insider writes The Case Against Twitter, By The Numbers, a good paradox piece which points out the difficulties Twitter has in retaining mainstream users.
Carson points out he is pro-Twitter personally, and then raises questions on the abandonment stats:
10% - The percentage of users that account for 90% of all Twitter messages, according [...]
Twitscoop: Directory and Web App
June 3rd, 2009 · No Comments · Apps, Directories
Twitscoop is the #1 mashup of Twitter which tracks “buzzing” popular topics in a real-time tag cloud. The tag cloud adjusts constantly. Nice name, good interface, not as easy as a desktop app or Twitter itself for tweeting. Gets 30k uniques a month, via Quantcast.
Twitscoop got a very positive writeup in Techcrunch [...]
WeFollow: Directory
June 2nd, 2009 · No Comments · Directories, Top Twitterers
WeFollow was created by Kevin Rose, social media entrepreneur and founder of Digg. It tracks both tags and users for a good snapshot of what’s going on at Twitter. Clean design, and it gives a clear understanding of where the Twitter traffic is now, which is following celebrities, tv, social media and business. I like [...]
What The Trend: Hashtag Directory
June 2nd, 2009 · No Comments · Directories, Hashtags
WhatTheTrend is a simple and neat Twitter directory that lists and defines what the top hashtags and discussion subjects are on Twitter at the moment. It also explains why the topic is trending. WhatTheTrend wouldn’t be the be-and-end-all directory, but it’s astondingly helpful when you are trying to decode a hashtag like #ChuckMeMondays. [...]
the now internet
May 4th, 2009 · No Comments · My Blog Articles, Real-Time Web, Trends
I’ve been commenting on other people’s blogs for long enough on this subject, so I’m going to try to formulate my thoughts more concisely with some blogs about it. Twitter and Facebook have long been dubbed the social internet, but their true value is really that they are the pioneers of the now internet.
I think [...]